At one time you could go anywhere and do anything without smoking - you were free - you can be again...

Hypnosis is clinically proven to be the most effective smoking cessation aid We have been helping clients quit tobacco since 2001

Life is far better without tobacco. Healthier, less stressful and cleaner. Why not give it a go?

Quit Smoking In 90 Minutes

So, you want to quit smoking? You could try willpower. The main advantage is that it is free. The main drawback is that you are likely to suffer, for years. You could try Zyban. The side-effects are dire and your doctor is unlikely to prescribe it, but if it doesn't kill you it has a respectable 18% success rate. BBC TV Healthcheck Watchdog pointed out the fatal disadvantages of Zyban very graphically. Then there is NRT, which you can get free on the NHS. It is almost useless. Or you could try hypnosis. The main drawback is that you have to pay for it. The main advantage? It is clinically proven to be the very best way to quit. So when you are serious about qutitting there is only one avenue to explore....

*Source: New Scientist magazine, Issue 1,845. They conducted the largest ever meta-analysis into quitting smoking. It analysed data from 600 studies involving 72,000 participants. I cannot recall the source for the Zyban figure, but believe that it is attributed to the NHS.

Hello! My name is Steve Roberts and I am an established, fully qualified and professionally registered Hypnotherapist and Psychotherapist.

My appointments manager is Ian Douglas and our company name is Hypnoassist. We provide a specialised service and have been helping clients quit tobacco since 2001. We are very conveniently located at Kings Cross, just a stones throw from the station.

I hold several diplomas in Hypnosis (one advanced) and Psychotherapy. I trained for hypnosis with two well known organisations - The International Association of Hypno-Analysts and the United Fellowship of Hypnotherapists of which I am a member. Apart from my general training I have undertaken additional training (twice) for smoking cessation, have attended a pain management course and completed a separate training module in the art and science of hypnotic induction. (An induction is the process of actually hypnotising someone).

You can expect competent, caring and ethical treatment at all times. I am fully insured for both public liability and malpractice. I trust this assures you of my professional status and expertise.

You may be interested to know that nearly all clients arrive at the consultancy via a direct word-of-mouth recommendation from a satisfied ex-client. I do not advertise in the press or elsewhere and engage in very little promotional activity. I receive recommendations even now from my earliest clients. I think this speaks for itself.

Most of what you need to know is on this site but if there is anything you are not sure about, or you have any concerns, please drop me an email (link above) or if you would rather speak to us, please phone.

Powerful, Successful Therapy

Hypnosis is the most powerful way to quit tobacco because it works directly with your subconscious mind, reprogramming your inner attitude to smoking and eliminating your desire to smoke. In the hands of an experienced practitioner such as myself it is completely safe, no drugs are used and there are no unwanted side-effects.You are in complete control at all times and will be aware of everything that is taking place around you. While in hypnosis you will never do or say anything that goes against your usual code of conduct. What you see on stage is just an illusion and has nothing in common with clinical hypnosis.

My therapy is unique. You cannot obtain it elsewhere. I developed the therapy myself, and it works for almost everyone. It stopped me! I used to smoke 3 full packs a day, and I became my own best walking advertisement!

The aim of the therapy is to make you feel good about not smoking. It is also designed to give you the mindset of a non-smoker rather than an ex-smoker. This makes the cure permanent. Let me ask you: If at this time in your life you were a non-smoker, would you start now? Of course you wouldn't. The tobacco companies hook you in at about the same time you become susceptible to acne.

The therapy takes around 90 minutes, but hypnosis is not an exact science and you should allow for the fact that your session may take longer than anticipated.

If you have tried to quit smoking using NRT, don't feel despondent - all is far from lost! Patches are a waste of time and help practically no-one. Smoking is a habit that carries a lot of emotional baggage and a patch on the arm does not lighten the load. NRT does not help you to alter your emotional response to those trigger situations that have you reaching for tobacco - hypnosis does.

You might be interested to know that a little over half my clients had tried NRT unsuccessfully before seeking my help. Freedom from tobacco is a state of mind, and not a patch on the arm.

Hypnosis & Guarantees

Hypnosis cannot be guaranteed and it is illegal to do so. Endless free "back-ups" are pointless and I have yet to see a genuine money back guarantee. I aim to offer a professional, ethical service - and that does not include making guarantees that are essentially meaningless. You may be interested to learn what my clients have to say about the service I provide, which I think is somewhat more meaningful than any guarantee.

Appointments 020 7251 6672

Would you please note that my appointments manager, Ian, works flexible hours Monday to Friday from 10 a.m. to 5 p.m. If you call and he is not here just leave your name and number on our answering machine and Ian will call you back a.s.a.p.

Appointments are available Monday to Friday. The first is at 10 a.m. the last is at 3.30 p.m. The fee is £250. However, you can obtain a £70 discount by booking yourself in on a Wednesday and handing over your old lighter. To make an appointment simply call Ian on the above number and he will assist you. Once the appointment has been made you return to this page to pay £80 deposit via the "NOCHEX" secure on-line payment system.

You pay the balance in cash when you arrive. You will be given a written receipt.

"NOCHEX" will let us know within just a few minutes that your deposit has been paid (they will also email you with a receipt). Ian will then call you back to confirm your appointment, so please make sure you are by your phone for several minutes after making payment. We will also send you an email with some additional information.

Please note that 2 hours are put aside for each client so when you make your appointment please be certain that you can keep it; deposits are non-refundable.

The "NOCHEX"link is below:

Thank you for your interest. I trust I may be of assistance.

Steve Roberts, smoking cessation specialist at Kings Cross, smoking, stop smoking, quit smoking, smoking cessation, quitting smoking, quit cigarettes, cigarettes, hypnosis, hypnotherapy, hypnotherapist, hypnoassist.co.uk